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Jamespot - SEO - created by AlainGarnier
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Date : the 16/10/2008
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Why Social Media is More Measurable Than Traditional Media

Why Social Media is More Measurable Than Traditional Media

* traffic to a site, there are many ways to measure this i.e. referral sites, organic listings, etc.

* amount of conversation/number of comments that you receive

* overall brand image, if one month ago people were slamming your brand and are now singing praises about it, that’s a success * amount of times something is shared with other people

* the number of sales or increase in revenue, you can track this by using analytics programs and setting up funnels/goals to track conversion paths

* number of rss subscribers/followers/people that want to engage and interact with you or your brand

* number of inbound links to a page or site, which can subsequently affect the search rankings

View original story on http://www.jmorganmarketing.com/social-media-more-measurable-than-traditional-media/
AlainGarnier
AlainGarnier : "Liste des indicateurs pertinents de mesure du Social (Media, Commerce , Interaction)..."
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