* traffic to a site, there are many ways to measure this i.e. referral sites, organic listings, etc.
* amount of conversation/number of comments that you receive
* overall brand image, if one month ago people were slamming your brand and are now singing praises about it, that’s a success * amount of times something is shared with other people
* the number of sales or increase in revenue, you can track this by using analytics programs and setting up funnels/goals to track conversion paths
* number of rss subscribers/followers/people that want to engage and interact with you or your brand
* number of inbound links to a page or site, which can subsequently affect the search rankings