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Like the fashion of all modern decades, 1980s fashion in popular culture incorporated distinct trends from different eras. This helped form a cultivating movement of style. The masculine-influenced fashion trend that was most indicative of the 1980s was the wide use of shoulder pads for women. While in the 1970s the silhouette of fashion tended to be characterized by close fitting clothes on top with wider, looser clothes on the bottom, this trend completely reversed itself in the early 1980s as both men and women began to wear looser shirts and tight, close-fitting pants. Men wore power suits as a result of the greater tendency for people to display their wealth. Brand names became increasingly important in this decade, making Ralph Lauren and Calvin Klein household names.