Twitter Marketing Follow

It’s official: Twitter has hit the mainstream. Want proof? My father asked me about “that Twitter thing.” Oh, and something about Oprah, something else about Ashton Kutcher and a 131% growth in March alone have also raised the social information site’s profile…just a bit. But as more people sign up for the service, the currency of Twitter, thought capital, will be based off the notion of citation. Or in Twitterspeak, the retweet.

With a flood of new users every day, it may become more difficult to find value in all the noise. This value comes in different forms: links to useful articles, best practice advice from industry leaders and live, up to the minute news stories to name just a few. However, the question we need to ask is; How do we measure the value of the content, as well as its owner? The answer lies in that ivory tower universe, academia.