MySpace's Spot Follow

Facebook’s growth, both in terms of the number of users, as well as visitors, has to slow down one day. Well, it is slowing down now, but it’s still huge given how big Facebook already is. Compete’s numbers for April show that Facebook has grown from 91,000,000 to 104,000,000 unique visitors, a healthy 14.35% increase from March.

What’s the secret, you ask? Facebook Connect. Facebook tracking blog Inside Facebook has noticed that unique visits to the actual Facebook site have grown by mere 4.6% - a respectable number, but nowhere near last month’s 11% growth rate. Facebook Connect, on the other hand, has grown a staggering 40.9% to 60 million unique visitors. As it gets implemented on more and more sites, it’ll likely sustain Facebook’s overall growth even as the main site’s growth inevitably slows down.