Since its inception in 2005, YouTube has opened up online video to the masses. Its embedding and sharing features helped make thousands of viral of videos. Today, YouTube has over 100 million unique viewers every month for everything from cute kittens to university lectures. Innovation and change in the social media space occurs lightning fast, though. YouTube, once without rival, is feeling the heat from new competitors, primarily the fast-growing Hulu. Other innovations, like live streaming video, are also ratcheting up the online video stakes. So where exactly is online video headed? Let’s talk about the YouTube and Hulu models