Sending emails to those recipients who have already given their express permission to receive your emails is what describes opt-in email marketing in a nutshell. Your marketing half battle will be over because each recipient has given their permission to receive your email message through a portal that they have opted in to. And since their information is self-reported, you know you’re reaching your target audience. If company want to reach their customer in short time frame should take advantage of this powerful medium.
Stick to the Golden Rule, “Just ASK for permission!”, and see how it makes all the difference in your relevant lead generation and subsequently revenues.