Search Engine Optimization Tips Follow

TIP 1: A generalist is someone who knows less and less about more and more until he knows nothing about everything, while a specialist is someone who knows more and more about less and less until he knows everything about nothing

In other areas, like SEO, the tables are completely turned. The role of an SEO specialist doesn’t feel very specialized some days when I feel like anybody could perform the same SEO tasks I do, because let’s be frank—SEO isn’t brain surgery. Then I remember I’m compensated not for my depth of concentrated training, but for my breadth of skill. I’m trained to nimbly jump from one tactic to the next, seamlessly creating videos for one client one minute, doing conversion optimization for another client the next, and blogging at the end of the day. I’ve wondered whether they should change my job title to SEO generalist.