Spider Me TIP Number 2: Don't use keyword stuffing. Recommandation: keep keyword density under 3%
In August of last year, Google opened up about some refining of their search algorithms, and mentioned a few technologies they implemented to improve search results. These technologies included Spelling Suggestions, Synonyms, Conceptual Context, and Universal Search. You may or may not have seen these changes with your search results, but all have become a big part of searching with Google, and are beneficial in increasing the user’s Google experience. One in particular stands out from the rest, as a useful SEO possibility: Synonyms.