Tip: Select an account name wisely (should be you target keyword)
With all the rumors suggesting that Google will soon offer real-time search capabilities, indexing Tweets and other real-time web data, now is a good time to take a closer look at your Twitter presence. Even now, what you tweet can be held against you on the engines, although it can also work to your advantage.
As an example, Google is already indexing tweets (albeit not in real-time) so Twitter pages and even individual tweets have already started appearing within Google search results.