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What is Local Search?

Local Search uses specific and specialised search engines, commonly known as directories, which are used to focus on a selected geographic region to find local businesses and websites focused on your area.

Local Search directories allow users to select their location, and narrow their search by categories until they find the listing they want. Google works as a local search directory, for example, when you search on Google using a geographic modifier or search phrase like “outsource bookkeeping Brisbane”, a map appears with results specific to that location. You can also take it one step further and search Google Local specifically. Many local web directories provide a basic free listing with a paid advantage listing option.