Ze spot of James Follow

A Web 2.0 Dashboard for BuzzStrategyEye is mixing Web search services with in-house analysis to provide companies with business info in easy-to-digest, interactive formats. What do you do if your average Google search just isn't finding the business information you need? That's a question troubling managers at some of the world's leading media and communications companies, such as IBM (IBM) and MTV (VIA), who are looking for a better way to sift through the mountain of Internet chatter to figure out what's really going on in their industries—and who's saying what about their global brands. Enter StrategyEye, a London-based startup hoping to do for market research what Google (GOOG) did for the search engine. Founded in 2004 by former investment banker Nick Gregg, the company has developed technology that scans the Internet, including Web 2.0 services such as blogs and social networks, looking for everything it can find about a given company or topic. All the information is then packaged into an easy-to-use graphic display that helps even the most tech-illiterate manager grasp how his firm is perceived worldwide and find linkable resources for further research.