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Entreprise2.0 - created by AlainGarnier
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Date : the 13/09/2009
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Channel: Computer, Internet
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Socialize Me: BASF goes Enterprise 2.0 with Lotus Connections

Socialize Me: BASF goes Enterprise 2.0 with Lotus Connections

What's really interesting to me is slide 12. There you will see they had 4 communications, each 1-2 weeks apart, announcing the platform, each bringing a spike of users. However, it wasn't until the 4th communication that a huge spike of users occurred and viral growth kicked in.

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View original story on http://www.lbenitez.com/2010/10/basf-goes-enterprise-20-with-lotus.html
AlainGarnier
AlainGarnier : "Cas BASF. Slide 12 : taux de pénétration d'un réseau social interne et taux de photos sur les profils. "
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