A lot goes into the creation of an article of clothing before it hits the rack. Ai InSite talks with an apparel designer to get the scoop on what is involved in the clothing product life cycle.
scotthensom
: "Castelli produces high-performance cycling apparel for men and women and their extensive product line offers many design opportunities. Each season the clothing line plan is created and reviewed between the Italian and U.S. offices. At that point, they decide which division is responsible for each design listed in the plan. It is Price’s responsibility to create designs for some of the pieces assigned to the U.S. division."
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