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Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Author: Rick Cesari, Ron Lynch Book Site: Buy Now Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign. In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, so you can learn to make the most of direct response marketing in your business toolkit.