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How to Build Your Business Online: How to Help Your New Customers Find you Online... Even if They Don't Know Your Name Author: Ian Clayton Book Site: How to Build Your Business Online Ian R. Clayton helps local business owners build an effective online presence and generate leads using the Internet. The book is designed to help you understand online marketing in simpler terms. This is an easy-to-follow guide aimed at business owners and managers who need to understand the fundamentals of the new media, even if they will outsource all of the work involved.