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crystalkinger's Spot - created by crystalkinger
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Date : the 18/10/2009
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Chad Roffers New York Real Estate Auction

Chad Roffers New York Real Estate Auction

Barron’s said Chad Roffers was the catalyst. The clever business person had tweaked the auction to his own purpose. It was no longer a gavel-driven, sold-to-the-highest-bidder experience, but rather, a multipart sales tool. It generated massive publicity -- front-page news locally for several days running.

TAGS chad |  roffers |  concierge |  auctions |  sotheby's |  real |  estate |  sky |  international |  realty | 
View original story on http://online.barrons.com/article/SB119707815088217940.html
crystalkinger
crystalkinger : "Barron’s said Chad Roffers was the catalyst. The clever business person had tweaked the auction to his own purpose. It was no longer a gavel-driven, sold-to-the-highest-bidder experience, but rather, a multipart sales tool. It generated massive publicity -- front-page news locally for several days running."
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