One of the most effective Nashville small business marketing tools you can use in your promoting your product is called direct response marketing. You may have received different types of forms of newsletters, mail orders and catalogs in your mail box at home. Or you may have received calls from promoters and telemarketers. Not to mention several TV commercials in home shopping like infomercials and many email advertisements being sent to you everyday in your inbox. This kind of Nashville small business marketing strategy is what we call direct response marketing.