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Plastic surgery has affected the self-view of millions of people towards their own appearance, be it through facial treatment or a procedure related to someone's body by way of a tummy tuck Beverly Hills plastic surgeons say. Over the past few years, demand for cosmetic surgery has increased exponentially and recently has got very popular among men of a wide range of ages. One of the most significant aspects of cosmetic surgery is that it is becoming increasingly popular with both the sexes as a general trend.

With regards to plastic surgery procedures such as Beverly Hills liposuction and facelift, the American Society of Plastic Surgeons has reported that there were nearly 12 million plastic surgery procedures carried out in 2007, a 7% increase from the previous year.

That accounted for a 9% increase in the amount of money spent on cosmetic surgery in the U.S. in the same year, for a total of 12.4 billion US dollars. Interestingly, the ASPS reported that a vast majority of all cosmetic procedures (roughly 10 million) are not surgeries, but minimally invasive procedures like microdermabrasions and Botox injections. While only nine percent represent all of the male patients of the cosmetic surgery base, however, that number represents a large growth rate over the past few years. As more men have procedures done, it becomes more common and less "taboo" or "unmanly" and more and more men consider going in to consult with their Beverly Hills cosmetic surgeons.

Here's what procedures men wanted the most in recent years (according to the ASPS):- The top male procedure performed by plastic surgeons was nose reshaping.- The next most popular surgical procedure was eyelid surgery, followed by liposuction, then gynecomastia or breast reduction, and fifth place went to hair transplantations.- Cosmetic surgeons saw the sharpest growth rates among males, and pectoral implants.- In terms of minimally invasive procedures, the most popular were Botox injections, microdermabrasion, laser hair removal, chemical peels, and laser skin resurfacing.- The minimally invasive procedure that saw the largest increase was soft tissue filler injections using calcium hydroxylatite. Others on the rise included a 36 percent increase of laser treatment of leg veins, a 32 percent increase in laser skin resurfacing, and a 15 percent increase in cellulite treatments.

More men are heading to cosmetic surgeons more these days for a variety of reasons. Television shows featuring extreme makeovers that include plastic surgery of the calves, chin, cheeks, and buttocks are making those procedures seem more appealing to men. Societal standards of beauty have begun to apply to men as well as to women. Cosmetic surgery has also come within the budget range of many Americans in the past several years, making it more affordable and less like just a luxurious extravagance. For more information about male cosmetic surgery as well as female cosmetic surgery like Beverly Hills breast implants procedures, contact your local plastic surgeons to learn more.