Love may well make the world go around but the Twister USB Memory Stick seems to have been taken to the heart of the promotions and marketing industry. Over 50% of all orders for branded and promotional USB Memory sticks are for the humble twister model. Given the breadth of USB memory sticks on offer this is some achievement. On initial inspection it’s hard to see why this fairly plain memory stick has become the preferred choice for so many but there are some key elements to the design that make it a real winner.