The core of any successful PR agency is to ensure that the story you are trying to push makes an impact with the target media. They are competing against other agencies try to grab the same column inch space. So how do you make sure that the PR message is delivered in a manner that is impactful, cost effective, relevant and above all practical.
The answer is the simple Branded Memory Sticks. But not just any generic, standardised and boring shape or size. What the optimum delivery vehicle for any press pack is the Custom USB Memory Stick
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