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Appropriate Conduct and Prohibited Uses. The Service may be used only for services that are accessible to your end users without charge. You agree that you will not, and you will not permit your users or other third parties to: (a) modify or replace the text, images, or other content of the Google Search Results, including by (i) changing the order in which the Google Search Results appear, (ii) intermixing Search Results from sources other than Google, or (iii) intermixing other content such that it appears to be part of the Google Search Results; or (b) modify, replace or otherwise disable the functioning of links to Google or third party websites provided in the Google Search Results. You agree that You are responsible for your own conduct and content while using the Service and for any consequences thereof. You agree to use the Service only for purposes that are legal, proper and in accordance with these Terms of Use and any applicable policies or guidelines. By way of example, and not as a limitation, You agree that when using the Service, You will not, and will not permit your end users or other third parties to: incorporate Google Search Results as the primary content on your website or page;