Red Bull is the most popular energy drink in the world, according to market share. Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means 'Red Bull'. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Together with his son, Chaleo owns a controlling 51% interest in the company, however Mateschitz is responsible for the company's operations, through the Austrian company Red Bull GmbH.[1]